1. Introduction
Welcome to HG.FOOTBALL site, an independent crypto football betting and sportsbook information platform (the “Site”). This Privacy Policy explains what personal data we collect, why we collect it, how we use it, who we share it with, and the rights you have regarding your personal data. By accessing or using our Site, you agree to the practices described here.
2. Scope & Who This Applies To
This policy applies to visitors, registered users, subscribers, newsletter recipients, and anyone who interacts with the Site or services we provide. If you are under the legal gambling age in your country (typically 18 or 21 depending on jurisdiction), do not use our Site. We do not intend to knowingly collect personal data from minors.
3. Information We Collect
We collect two types of information: (A) Personal Data (identifiable information) and (B) Non-Personal / Technical Data.
A. Personal Data (may include)
- Account & Contact Data: name, email address, username, billing address (if you provide one), telephone number.
- KYC / Verification Data: government ID, date of birth, proof of address — only if you access services that require verification or if we operate a service that requires KYC/verification processes. (If you do not offer KYC services, remove this clause or mark as applicable only to partners.)
- Payment & Crypto Data: cryptocurrency wallet addresses, blockchain transaction IDs (TXIDs), and payment method metadata. We do not store full private keys.
- Transactional Data: deposits, withdrawals, bonus redemptions, betting/activity logs and timestamps (if we store or process such logs for analytics).
- Communications: customer support messages, emails, dispute records.
- Marketing Data: preferences and opt-in/opt-out choices for newsletters and promotional messages.
B. Non-Personal / Technical Data
- Device & Usage Data: IP address, browser type/version, device identifiers, operating system, pages viewed, time on page, referrer URL, clickstream data and other telemetry for analytics and security.
- Cookies & Tracking: cookies, local storage, pixel tags, and similar technologies used for site functionality, analytics and advertising. (See Cookies section below.)
4. How We Collect Data
- Directly from you when you register, subscribe, contact support, or submit forms.
- Automatically through cookies, server logs, and analytics tools when you use the Site.
- From third parties such as analytics providers, payment processors, KYC vendors, or publicly available sources when you permit.
5. Why We Collect Data & Legal Basis
We collect and process personal data for specific business purposes:
- To provide and operate the Site — process user requests, manage accounts, host content. (Contract / legitimate interest.)
- Security & fraud prevention — detect and prevent fraud, abuse and cyber threats (legitimate interest / legal obligation).
- Payments & withdrawals — to process crypto deposits, withdrawals and refunds (contractual necessity).
- Compliance — meet regulatory, anti-money-laundering (AML) and KYC obligations where applicable (legal obligation).
- Analytics & site improvement — understand usage and improve UX (legitimate interest).
- Marketing & communications — send newsletters, promotions when you opt in (consent where required).
- Legal claims & reporting — to enforce our policies, defend claims, or comply with law (legal obligation).
Note for EU users (GDPR): When processing data of people in the EU, we rely on lawful bases such as contract performance, legal obligation, legitimate interest, or consent as required by law. For an overview of GDPR obligations, see GDPR guidance.
6. Cookies & Similar Technologies
We use cookies and similar technologies to provide essential site functions, remember preferences, and for analytics and marketing. We will obtain consent for non-essential cookies in applicable jurisdictions and provide a cookie control mechanism so you can accept or reject categories of cookies. For guidance on cookie consent and information obligations see ICO guidance.
You can control cookie settings in your browser, but disabling some cookies may affect site functionality.
7. How We Use & Share Your Data
We do not sell your personal data for money. We may share data for the purposes described below:
Service providers and partners
We share data with third-party service providers who perform services on our behalf: hosting, analytics (e.g., Google Analytics), email delivery, customer support tools, fraud detection, KYC/identity verification vendors, and payment processors. Ensure each provider is contractually bound to protect your data. (See industry privacy examples.)
Legal & compliance
We will disclose personal data when required by law, court order, to comply with AML/KYC rules, to prevent fraud, or to protect our rights, property, or safety.
Business transfers
If we reorganize or sell part/all of our business, user data may be transferred to a successor entity — we will notify users of material changes.
Aggregated / anonymized data
We may share anonymized or aggregated usage data that does not reasonably identify you for analytics or research.
8. International Transfers
Because we operate internationally, your personal data may be processed or stored in countries outside your jurisdiction (including the U.S. and other jurisdictions). Where required, we put in place safeguards (e.g., Standard Contractual Clauses or equivalent) to protect transfers. You may request details about transfer mechanisms by contacting privacy@[yourdomain].com.
9. Data Retention
We retain personal data for as long as necessary to provide services, to comply with legal obligations (e.g., AML record-keeping), to resolve disputes, and to enforce our agreements. Specific retention periods depend on the type of data and applicable law. After retention periods expire, we will securely delete or anonymize data.
10. Security
We implement reasonable administrative, technical and physical safeguards to protect your personal data. Examples include encrypted connections (HTTPS/TLS), limited access controls, and periodic security audits. Although we strive to protect data, no transmission or storage is 100% secure — if a breach occurs we will notify affected users and authorities as required by law.
11. Your Rights
Depending on your jurisdiction, you may have the following rights:
- Access: request a copy of personal data we hold about you.
- Rectification: correct inaccurate or incomplete data.
- Deletion: request deletion of your personal data (subject to legal retention obligations).
- Restriction/Objection: request the restriction of processing or object to processing based on legitimate interests.
- Portability: obtain a machine-readable copy of data you provided.
- Withdraw consent: where processing is based on consent, you can withdraw consent.
- Specific rights for residents of certain states (e.g., California): the right to know, right to delete, and right to opt out of sale/sharing. See our CCPA notice below.
To exercise your rights, email privacy@[yourdomain].com or use the rights request form at [link]. We will verify identity before fulfilling requests and respond within applicable legal timeframes.
12. California Residents (CCPA / CPRA)
If you are a California resident, you have specific rights under the CCPA/CPRA: the right to request disclosure of categories of personal information collected, sold, or shared; the right to deletion; the right to opt out of sale/sharing of personal information; and the right to non-discrimination for exercising these rights. To submit a CCPA request, contact privacy@[yourdomain].com or use [CCPA request form link]. For more on CCPA requirements see the California Attorney General guidance.
Do Not Sell / Share: We do not knowingly “sell” personal information for money. If we ever engage in data sales or sharing that triggers CCPA obligations we will provide an opt-out mechanism.
13. Third-Party Links & Services
Our Site may include links, embeds or widgets to third-party services (such as streaming, social plugins, or odds providers). These third parties have their own privacy policies; we are not responsible for their practices. Please review their privacy notices.
14. KYC, AML & Gambling Compliance
If you use services requiring KYC or you transact in real money (or if our partners require it), you may be asked to provide identity documents and other verification information. This data is used solely for verification and compliance with applicable gambling/financial laws and is handled securely. (Gambling operators commonly publish privacy details and obligations in their privacy pages.)
15. Marketing Communications
You will only receive marketing emails if you opt in. You may opt out at any time via the unsubscribe link in the email or by contacting privacy@[yourdomain].com.
16. Children’s Privacy
Our Site is not directed at children. We do not knowingly collect personal data from persons under the minimum legal gambling age. If you believe we have collected information from a child, contact us and we will delete it promptly.
17. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with a new Effective Date and, where required, notified to users via email or site notice.
18. Contact & Complaint
If you have questions, requests, or complaints, contact:
football@hg.football
If you are in the EU, UK or another jurisdiction, you can also contact your local data protection authority (for UK cookie guidance see ICO).
