No more Match of the Day?! Finance expert explains why ITV’s £1 billion deal with Sky could mean end of free-to-air sport in the UK

Home » No more Match of the Day?! Finance expert explains why ITV’s £1 billion deal with Sky could mean end of free-to-air sport in the UK


2025-11-17 22:47:34
Ben McAleer17 Nov 2025 17:33-05:00No more Match of the Day?! Finance expert explains why ITV’s £1 billion deal with Sky could mean end of free-to-air sport in the UKITV confirmed earlier this month that it is in preliminary discussions to sell its broadcasting business to Sky for £1.6 billion. The talks come as the television industry faces fierce competition from the rise of streaming services such as Disney+, Prime Video and Netflix. The former platforms already own rights to show one Champions League and one La Liga match per gameweek.

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